![]() This is a powerful way to extend the use of your video library and increase the ROI on video assets. Marketers can use those existing videos and pull pieces to create new content without having to know the ins and outs of a full-blown video editing application. This is an excellent option for those marketers who need something fast, but do not want to bombard a video team, whether it's in house or external. ![]() For example, Supermaker, a media company and community designed for startups and creators has used Create to repurpose existing media assets and turned them into promotional videos. Some publishers have gotten very creative with how they use Vimeo Create. These edits are sent directly to the video editor, ensuring that all stakeholders are working from the same video, creating smoother edits with faster turnarounds. Organizations can offer feedback and insert time-coded edits that are added right to a video page. ![]() Groups can gather interactive feedback to ease the revision and version control process. Vimeo Create piggybacks off some of the other powerful video platform features, such as the Review Tool. While Vimeo Create can help small business owners, big teams should check out the tools as well. Businesses can create a professional-quality video in just a few minutes, whenever and wherever," according to the Vimeo team. "Any business owner or entrepreneur will tell you that one of the main challenges of marketing their brand is actually finding the time to make meaningful content. The product is targeted at businesses that might not have the budget to produce videos, but want to use videos as part of a marketing strategy. These assets can be edited with their AI smart editor that includes a feature-rich toolset without complex video editing.Īnyone can try Vimeo Create for free, but you’ll need a Pro subscription or higher to save and share your video. Create works seamlessly with media from your phone or Google Photos, Dropbox, Facebook, and even CRM workflows. Publishers can also build videos from scratch using their footage or media. The system is designed for entrepreneurs and marketers who are looking to create quick videos, with the option to add powerful features such as brand fonts, colors, graphics, music, text captions, and access to a stock footage library.Ĭreators can use a variety of custom templates from Vimeo that include sales, driving traffic, seasonal announcements, promotional use, and several other categories. Vimeo Create is a short-form video creation tool that businesses can use to produce their video assets. "Our vision is to make video creation accessible and possible for businesses of all sizes and to empower the people that have never been able to create professional-quality videos themselves with a simple, easy-to-use solution," according to a Vimeo blog post. Vimeo has officially unveiled the full version of Vimeo Create on Android, iOS, and desktop, and it offers easy tool s to make high-quality videos for your business anytime, anywhere. Staff authors are listed here.Attention all video publishers: There is a new way to create quick high-impact social videos. Opinions expressed in this article are those of the guest author and not necessarily MarTech. The platform is available via the web, iOS and Android mobile apps.Vimeo says it plans to add more templates, creative elements, advanced editing controls and integrations with platforms such as Dropbox, Google and Facebook to Vimeo Create in the coming months. ![]() Vimeo Create was released in beta in January.The company is offering a free trial of Vimeo Create, but marketers will need the Vimeo Pro subscription, which costs $20 per month in order to save and share the videos they create. Vimeo Create is designed to give SMB marketers affordable access to a video marketing platform. Vimeo recently surveyed 1,000 SMB marketers and found that only 22% believed they were using enough video in their marketing efforts, citing time, cost and complexity as the biggest obstacle to creating a video strategy. Video is a key ingredient for any complete social marketing strategy, but many SMB marketers do not have the resources to produce effective video ads. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”). Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools.
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